Our Story

Our journey began over twenty years ago when Jeff Weisberg, a third generation born and bred food connoisseur, founded J.W. Sales & Marketing. What began as a small family-run Midwest food broker selling organic and natural products has since flourished into a leading broker constantly meeting the explosive demand for natural, organic & specialty foods within conventional and specialty supermarkets.

We pride ourselves on the long-standing relationships we’ve developed over the years and the diverse portfolio of clients we represent. Not only do we dedicate the time to understand the business inside and out, but we also get to know the people that make up the organization.

Our Mission

We are committed to delivering the highest quality service to our customers and clients. Our main objective is to drive company sales and ROI, while developing long-standing relationships in the process. We put our heart and soul into everything we do.

Our Values

Family First Mindset
We treat our clients and customers like family – we strive to put their needs before our own. Our goal is to exceed any and all expectations and to bring their company’s vision to reality.

Sustainability Mission
We promote a sustainable approach among our products by delivering a message of quality, health and awareness of the environment. We practice what we preach by incorporating eco-friendly practices at a company level.

Continued Growth
As the retail landscape continues to evolve, so do the needs of our clients and customers. We cater to these ever-changing needs by identifying consumer trends and expectations, leveraging cutting-edge technology and conducting competitor analyses. We aim to retain our core business while acquiring new accounts by continuously expanding our portfolio.

Our Capabilities

Handcrafted Approach
No two clients or customers are alike – each warrant an individualized strategy to meet specific business needs. Luckily, we offer an option for every appetite. We closely partner with our customers and clients to understand their company vision and goals so we can craft a strategy, made to order!

Data-Driven Sales
We have exclusive access to syndicated market data and detailed information on product categories that only vendors and manufacturers are privy to. Consequently, we can provide well-informed, data-backed insights and solutions with the goal of driving sales and enhancing market value.

Regional Sales & Merchandising Team
Our specialized regional broker teams have an in-depth knowledge of individual markets. They work hand in hand with retailers to ensure ideal product placement at the store level to maximize growth.  

Category Expertise
We represent a comprehensive portfolio of food and beverage products and are continually expanding our reach. With that said, we never spread ourselves thin – we work across a wide scope of sales categories knowing that no two categories are the same. We are well-versed in how to effectively and distinctly place products in each of these categories.